Contracting for Clarity and Impact: Using Transactional Analysis (TA) in Team Coaching

Effective team coaching starts - and often unravels - at the point of contracting.

In this Team Coaching Circle session, we will explore how Transactional Analysis (TA) offers a robust and practical framework for contracting in team coaching, helping coaches work more clearly, ethically, and systemically with teams and their stakeholders.

Transactional Analysis brings precision to contracting by inviting coaches to attend not only to what is explicitly agreed, but also to the psychological and relational contracts at play — between team members, leaders, sponsors, and the coach.  

This session is designed for team coaches who want to deepen their contracting practice, particularly in complex, multi-stakeholder environments, and to use contracting as an ongoing intervention rather than a one-off event.

About the Speaker:

James Longwell | Coach, Certified Transactional Analyst and Organisational Development Consultant @Google

James  is an Organisational Development Consultant, Coach, and Certified Transactional Analyst with extensive experience working in complex organisational systems. James has been practising Transactional Analysis since 2013 and is a Provisional Teaching and Supervising Transactional Analyst (PTSTA-O), supporting the development of TA practitioners internationally. His work focuses on helping leaders, teams, and organisations improve clarity, responsibility, and effectiveness through thoughtful application of TA principles.

Alongside his TA practice, James works in organisational development within global corporate environments, where contracting across multiple stakeholders, cultures, and power dynamics is a daily reality. He brings a grounded, practical approach to TA — translating theory into usable insights for coaches working with real-world team complexity.